At its Capital Markets Day 2025, Lufthansa Group unveiled its regional development pathways for the coming years, with a sharp focus on profitability and differentiated growth across markets.
North America: The Profit Core
North America remains Lufthansa’s most profitable market. The Group plans to safeguard this position by strengthening cooperation with strategic partners while selectively expanding into attractive secondary U.S. cities.
South America: New Aircraft and Network Leverage
With Frankfurt (FRA) and Rome (FCO) as key hubs, Lufthansa will rely on its next-generation aircraft and a shift to lower-cost platforms to boost efficiency. Brazil and Argentina are at the center of this strategy, with partner networks helping to extend coverage across the region.
Asia Pacific: Growth Through Partnerships
Asia-Pacific is seen as a strong expansion opportunity. With hubs in Frankfurt, Munich (MUC), and Zurich (ZRH), the Group intends to open new destinations in India and Southeast Asia. Strategic joint ventures — especially with Singapore Airlines — are set to support this growth.
Africa / Middle East: High-Potential Bet
Brussels Airlines is positioned as the Group’s spearhead for Africa, thanks to its strong expertise and network flexibility. At the same time, Lufthansa aims to tap into robust Middle Eastern growth, with projects such as Saudi Arabia’s Vision 2030 offering significant opportunities.
Europe: Focus on Efficiency
Despite generating the highest revenue, Europe remains a low-margin market. Lufthansa will prioritize improving profitability through restructuring and centralized planning, with growth potential to be assessed continuously.
Overall, Lufthansa Group’s strategy is twofold: protecting its strongest profit engine in North America while investing in growth opportunities in South America, Asia, and Africa/Middle East. In Europe, the challenge remains improving margins in an increasingly competitive market.
